The world is getting old and this is inescapable, it is pervasive, enduring and it has profound implications according to a U.N. report.
An article in the National Institute on Aging shows that there were about 524 million people aged 65 or older in 2010, expected to reach 1.5 billion by 2050.
Not only are the we going to have more than 50 shades of grey, they will also exert a great pressure on government policies, our natural resources, our consuming patterns and our lifestyles.
And owing to their changing physiological abilities, their changing preferences and habits, very soon we will be seeing a lot of restaurants movie houses, hotels, vacation resorts, transportation, personal gadgets, etc., intended solely for the elderly.
Even now manufacturers of goods and services are realigning their sights to cater to this increasing market. You think it’s funny? Samsun does not think so when it marketed a smartphone specifically for the elderly. It has extra large display equipped with a 1-touch Medical Alert app in case of emergency.
So if you are planning to buy a gift for your elderly parents, grandma or grandpa, or for a relative celebrating his 100th birthday, it is necessary to know these surprising buying and consuming habits of seniors. – Association for Consumer Research Read more